Nike + Google = Joga

Joga is an online community created by Google and Nike for anyone anywhere in the world who shares a love for soccer, the world's most popular sport. Joga is about getting to know your fellow fans; creating games and clubs; accessing athletes from Nike; and enjoying video clips and photos (you can even upload your own).

You can strengthen existing friendships and begin new ones, join a wide variety of communities for professional athletes and soccer teams, and even create your own to discuss soccer, exchange tips on the coolest moves, browse through various pitches worldwide, and plan your next game.

So perhaps focused social networks is the future?!

Have a look:
http://www.joga.com/