Wednesday, November 29, 2006

Consumers Uninterested in Zune

To hear Microsoft tell the story, you'd think its recently released Zune MP3 was doing just fine: Sales of the widely-reviled device were "exactly within our expectations," a Microsoft spokesperson said recently.

Reality, however, is a bit more cruel: After appearing in the top 10 on Amazon.com's list of best-selling electronics devices for about a week after its debut, the highest-charting Zune model today can only be found if you scroll quite a ways down the list: The black Zune is currently nestled at number 95. The white and brown models, even more embarrassingly, can be found at numbers 866 and 687, respectively. Michael Gartenberg of Jupiter Research refers to Amazon's sales list as "a pretty good indicator of consumer interest."

So what went wrong? Just about everything, actually.

Read more at WindowsITPro


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