Google to acquire Doubleclick with $3.1bn

Google announced on Friday that it is buying online advertising firm DoubleClick for 3.1 billion dollars.

The Mountain View, California-based Internet search colossus will combine DoubleClick's technology with its proven advertising platform.

Google and DoubleClick, which is based in New York City, will provide an efficient way to manage both search and display ads online, according to Google chief executive Eric Schmidt.

"We've come to an agreement to purchase DoubleClick," Schmidt said in a conference call from Argentina, where Google is opening a new office.

"It is something we have thought about for a very long time."

Source: AFP